Let’s create the future of emotion together!

Making YURU^＊musical instruments that anyone can play instantly with others

A new world of music, supported by Sony’s creativity

Together with the World YURU Music Association, which advocates a diversity-centered philosophy of “giving everyone the pleasure of playing musical instruments,” Sony Music Entertainment (Japan) Inc. (SMEJ) is leading an ongoing project to gather ideas for a new world of music and new instruments, supported by various Sony groups. Under this project, Sony groups held the YURU Musical Instrument Hackathon 2021 for two days on November 20 (Sat.) and 21 (Sun.) at the SENZOKU GAKUEN College of Music. Engineers, designers, creators, and artists who had a passion for music participated from Japan and joined staff from Sony Group companies to brainstorm and develop YURU musical instruments. The event itself reflected Sony’s Purpose to “Fill the world with emotion, through the power of creativity and technology.” Here is a report of the hackathon, which opened up new possibilities for music.

▼YURU Musical Instrument Hackathon 2021: Event Report

Sony Group Portal – “YURU Musical Instrument Hackathon 2021” Event Report

▼YURU Musical Instrument Hackathon 2021: Highlights Video Release

https://youtu.be/aT8LMCXFvhE